Play Attention

Play Attention is a comprehensive program that integrates advanced feedback technology, cognitive skill training, and behavioral shaping to address attention problems in both children and adults. The system utilizes sensors to monitor brain activity, allowing users to visualize their level of focus in real time through the movement of screen characters. This tangible representation of attention helps individuals with attention challenges recognize and learn from their own attention states.

Attention itself is often elusive for individuals with attention difficulties. Distinguishing between genuine attention and daydreaming can be ambiguous, as attention is an abstract concept that is not under conscious control. Without proper training, attention tends to be diffused or constantly shifting unless the stimulus is highly engaging. While it is true that individuals with attention challenges may have difficulty identifying and maintaining genuine focus, it is not accurate to say that attention is not under their conscious control or that it is constantly diffused or shifted. 

Who Benefits from Play Attention?

Play Attention is a complex cognitive process that involves the allocation of mental resources to specific stimuli or tasks. People with attention challenges, such as attention deficit hyperactivity disorder (ADHD), may struggle with regulating their attention and sustaining focus. However, this does not mean that attention is entirely abstract or beyond their control. With appropriate strategies, accommodations, and sometimes medication, individuals with attention challenges can learn to manage their attention and improve their ability to focus.

Regarding the creation of new networks in the brain, the brain can reorganize and form new neural connections throughout life. This phenomenon is known as neuroplasticity. When we engage in activities or practice specific skills repeatedly, it can lead to the strengthening and establishment of neural networks associated with those tasks.


In the example you provided about practicing multiplication tables, the repetitive practice indeed helps in creating and strengthening neural networks related to mathematical calculations. Teachers may not have been aware of the neurobiological processes occurring in the brain, but they recognized the importance of practice and repetition in learning. Through consistent practice, individuals can enhance their abilities and build new neural connections, enabling them to recall multiplication tables more easily in the future. It’s important to note that brain plasticity and the creation of new networks are not specific to attention challenges but apply to all individuals. Our brains are constantly adapting and rewiring based on our experiences and learning, regardless of whether we have attention challenges or not.

However, the human brain has a remarkable capacity for change and adaptation. Play Attention provides the right training environment to promote this plasticity. By combining feedback technology, cognitive training programs, and behaviour shaping techniques, Play Attention aims to enhance attention and develop strong executive function skills.

Executive Function can be thought of as the CEO of the brain, responsible for controlling attention, behaviour, and emotions. It involves processes such as planning, prioritizing, organizing, self-monitoring, and self-regulation. Cognitive skills, which are learned from birth, play a crucial role in building strong Executive Function capability.

Play Attention stands out as the only program that integrates feedback technology with executive function training and behaviour shaping. The use of special NASA-inspired BodyWave technology allows users to control cognitive exercises using their attention alone. The program has been tested by Tufts University Schools of Medicine and has shown superior results in students with ADHD.

The cognitive exercises provided by Play Attention target the areas of weakness typically found in individuals with attention problems. These exercises focus on attention stamina, visual tracking, time on task, short-term memory, discriminatory processing, and the academic bridge. Additionally, there are Masterclass modules available that can be integrated into the program.

Play Attention ensures active engagement by requiring attention to activate the exercises. If attention wavers, the activity will stop or the character may go in the wrong direction, prompting the user to regain focus. This emphasis on active engagement recognizes attention as the catalyst for brain change and emphasizes its importance in the learning process.

The program’s graphics are intentionally kept low stimuli to counteract the overstimulation often experienced by individuals with attention problems. While other computer activities may captivate their attention for hours, Play Attention aims to train individuals to pay attention to low-stimuli tasks for longer periods, such as homework, following directions, or completing chores.

The ultimate goal of Play Attention is to transfer the acquired skills into real-life tasks at school, work, and home. The Academic Bridge module, for example, allows users to monitor their attention while doing homework or office work. The BodyWave armband tracks attentiveness rather than eye movements, providing feedback based on the user’s level of attention.

For optimal results, it is recommended to use Play Attention for at least an hour per week, divided into two sessions. Positive changes are typically noticeable after about six weeks of consistent training. However, for lasting change, a minimum of 40 hours of training is necessary, with up to 55-60 hours required for individuals with hyperactivity or self-distracting behaviours. Completing around 80 sessions, which would take about 8-10 months with twice-weekly sessions, is necessary to reach the 40-hour mark and achieve long-term benefits.

Frequently Asked Questions

How does Play Attention work?

Play Attention is a computerized concentration-training system that uses an armband to monitor brain activity and offers both optical and aural feedback in a setting that simulates a game to sharpen certain abilities.

Who can benefit from Play Attention program?

Anybody who wishes to sharpen their concentration and attentiveness can get benefit. For ADD and ADHD, this technique is extremely useful.

How long does a session go?

We allocate 45-50 minutes per client.

What is the Min/ Max session?

Games needs to be played in total of one hour a week (Normally 2 x 30 Mins sessions). Discuss with your personal coach for Max Sessions.

Play Attention is a member of the Space Foundation and has Space Certification for Education Products. This is the system inspired by NASA.